About Organic SEO

Definition: Organic SEO refers to the process of achieving non-paid, natural results on search engine pages. 

Unlike paid results that appear with the "sponsored" or 'ad' label, organic results are based on their quality and relevance. 

We firmly believe that approximately 60% of Google's ranking factors stem from establishing authority and delivering high-quality content. 

(Related: paid ranking and the difference between organic and paid results).

To ensure effective and sustainable organic SEO, we delve into the following technical aspects ...

Content Strategy

A well-designed content strategy is the cornerstone of a successful organic placement. 

Our content strategy combines technical expertise, AI-powered analytics, and optimization techniques to create impactful, highly-targeted content. We are committed to driving organic ranking and sustainable organic traffic growth for your business through our customized content strategy.

Keyword Research

Extensive keyword research is conducted to identify the most relevant and valuable keywords and phrases that your target audience uses to search for products or services similar to yours. This is based on Google search for specific regions and languages.

Increasing Average Visitor Time

Your ticket to success is to increase information sharing on your core pages. This, in turn, can increase the average view time of your website. Many believe this influences the search engines to trust your content!

Put differently: When someone goes from a Google query to a website, time can be used to validate the authority status of the page relative to the query and can increase the ranking of your content in Google Search and on other search engines.

Site Structure and Navigation

A well-structured website accompanied by intuitive navigation is paramount for achieving success in SEO. This not only enhances user experience, but also reduces bounce rates and amplifies the overall usability of your website.

Technical SEO

Our aim is ensuring that a client's website is fully mobile-friendly. (Given the prevalence of mobile browsing, it is crucial that your business website provides a seamless and user-friendly experience across a range of screen sizes and resolutions). 

We utilize and teach our clients how to manage various optimization techniques, including image compression, lazy loading, and responsive design, to ensure that your images are delivered seamlessly across different devices and network conditions. 

Another critical aspect is implementing schema markup. This will enable search engines to better interpret your content and present it in visually appealing and informative rich snippets. 

Further reading: 

'Rich results, structured data and Schema: a visual guide to help you understand'.



On/Off-Page SEO Tips & Suggestions

Important: There is no such thing as a ‘one-size fits all’ checklist when it comes to SEO.

Image: Cartoon - Egg, toast, people eating. Caption: "Breakfast on Zoom." Contact: +16504179358. (Event info by phone).

Prerequisites To The Study Of SEO

Self-managing Search Engine Optimization without the ability to understand a page’s source code will not get you far. You should have an intermediate knowledge of HTML and PHP. 

In addition, you should gain a basic (to intermediary) understanding of JavaScript, CSS, and server configuration.

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